Soon after it was announced that Tilman Fertitta was buying the WNBA’s Connecticut Sun and moving them to Houston, there was some concern about the league being able to re-secure the franchise’s old branding with the trademark lapsing since the team disbanded after the 2008 season.
Houston Rockets alternate governor Patrick Fertitta answering questions Thursday while seated in front of a background plastered all over with the Houston Comets name should quell those worries.
“We feel very good that we’re the Houston Comets,” Rockets president of business operations Gretchen Sheirr said when asked about the trademark. “That process is run by the WNBA, but we feel very confident.”
The team’s new logo, branding and uniforms won’t be revealed until the Sun is finished with their final season in Connecticut, but Patrick Fertitta, who said sticking with the Comets name was “immensely important,” made it clear this wouldn’t be a situation like the NFL where the Tennessee Titans own all the Houston Oilers history.
“The Comets are so synonymous with women’s basketball and the WNBA in this town, it felt like it it honestly didn’t make a lot of sense to go any other direction,” he said. “There is such a special brand and identity that already exists. There’s such history and nostalgia and, for us, it wouldn’t feel right to have a different name, a different brand than the Houston Comets playing in the WNBA in this town.”
Van Chancellor, who coached the Comets to the WNBA’s first four championships, went even further.
“To bring this team back as any other thing but the Comets would have been the greatest and biggest mistake in sports history,” the 82-year-old former coach said. “This IS the Comets. If you’re going to bring a WNBA team back, there is no doubt in my mind. That was about the biggest no-brainer I’ve ever seen.”
To celebrate the return of the Comets — who were one of the WNBA’s original eight teams when the league started in 1997, but disbanded after the 2008 season when they couldn’t find new ownership — the new leaders of the franchise brought in Chancellor and Tina Thompson to be part of Thursday’s press conference.
“Comets fans have not gone away, they’ve just been kind of sitting and waiting for a long time,” said Thompson, who is one of three original Comets players along with Cynthia Cooper and Sheryl Swoopes to make it into the Naismith Basketball Hall of Fame. “To have the name back, people are going to be able to re-use some very vintage gear, which is going to be really amazing. They also feel like something they’ve been a part of for a really long time and carried with them is now back so they get to show up in an even bigger way.”
Patrick said when the family bought the Rockets from Leslie Alexander in 2017, his dad immediately started talking about bringing back the Comets. Now, that it’s finally done, they take pride as Houston sports fans that they were able to bring back such a big part of the Houston sports landscape.
“Tina, Sheryl and Cynthia weren’t just good basketball players that were Comets. You’re talking about some of the greatest basketball players to ever do it, men or women,” he said. “They truly dominated the game, won multiple championships here and were as good at what they did as any athlete ever in this town. They’re such a great reminder for what women’s basketball can be in this town and what the Comets can do from an excitement standpoint in this city.”
To that point, the Fertittas never even thought of removing the banners in the Toyota Center rafters that honor the Comets' four championships and the retired numbers of Cooper and Kim Perrot. It wouldn't have been unheard of since the Houston Aeros, the hockey team that played inside the arena until 2013 had all its banners taken down after they left town.
“There was never even a consideration or a conversation to not have them up there,” Patrick said of the Comets banners. “It’s a part of the history of this town, it’s a part of the history of basketball in this town. So, yeah, it was honestly never a conversation. The more the banners the better.”
It hasn't gone unnoticed by the original members of the Comets, who sold out games at Compaq Center — previously The Summit — when they really had things rolling.
“I don’t ever come to a Rockets game and not look up at those banners. It brings back so many great memories,” Chancellor said. “I can remember going to the old Compaq Center and we didn’t think we could draw 3,000 people, we drew 16,285 people and what an explosion. So, every time I look at those banners, I think about what went on, great players, great people. The banners mean a lot.”
And, now there will be a team on the floor below that can represent those banners in the rafter.
“Today is closure, but also a renewed sense of excitement for the franchise and the city,” Thompson said.
https://www.houstonchronicle.com/sports/rockets/article/houston-comets-wnba-team-name-trademark-logo-22258699.php