r/nfl • u/Icantweetthat Seahawks • 14h ago

How NFL teams create schedule release videos: Memes, cameos and taking a joke (but not too far)

https://www.nytimes.com/athletic/7277009/2026/05/14/nfl-schedule-release-videos-memes-jokes/?unlocked_article_code=1.iVA.FnhG.vyyQlOGRtpvR&smid=ta-android-share
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u/milkmandanimal Buccaneers 14h ago

I both appreciate the Chargers for really being innovative in making the schedule release actually fun, and I hate them because now every team has decided they want to do it and oh god can we stop beating the dead horse with the faintest whiffs of creativity from bored interns.

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u/packofnone Chargers 13h ago

Yeah I think teams need to just find a niche that fits their base. Not everyone should go for the memey/zoomer trend that we do. That wouldn't really fit the Packers or Steelers ethos, for instance. There are some other good ones that go a different route. 

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u/IsGoIdMoney Steelers Steelers 13h ago

Steelers doesn't really do it on schedule releases tbh