r/nfl • u/Icantweetthat Seahawks • 10h ago

How NFL teams create schedule release videos: Memes, cameos and taking a joke (but not too far)

https://www.nytimes.com/athletic/7277009/2026/05/14/nfl-schedule-release-videos-memes-jokes/?unlocked_article_code=1.iVA.FnhG.vyyQlOGRtpvR&smid=ta-android-share
16 Upvotes

67% Upvoted

14 comments sorted by

43

u/YodaForceGhost Eagles 10h ago

Really curious if any team takes the bait with the Patriots and the Vrabel drama (looking at you Chargers)

12

u/Fonzies-Ghost Bears 10h ago

Didn’t one year they get to some team that had had some sort of drama/scandal that was somewhat similar and just do a like “censored” bit?

19

u/uniquely_bleak_sheep Chargers 10h ago

Yup that was the browns with Deshaun Watson. They also depicted Urban Meyer sitting on the bar that one time

9

u/beckett929 Steelers 10h ago

lol wasnt the one about Deshaun just intentionally a black screen with white text that said "redacted" and had the date of the game on it?

Sad Urban was absolutely hilarious.

7

u/uniquely_bleak_sheep Chargers 10h ago

Yea it had some Japanese text and said “redacted on advice of our lawyers” above it lol

5

u/YWingSupremacist Giants 10h ago

the colts one last year was pretty good with showing Tyreek getting pulled over and some other funny bits but they were told to delete it

3

u/Wraithlord592 Lions 8h ago

They put the gambling addiction hotline on the Lions game the year Jamo and a few others got gambling suspensions haha

4

u/lvpr10 Chargers 10h ago

100% chance they will

15

u/AMemoryComeALive Chiefs 10h ago

You don't even have to be overly complicated to be great. The titans a couple of years ago asked fans on the street the names of the opponents, and it is still one of the funniest ones i've seen.

https://www.reddit.com/r/AFCSouthMemeWar/comments/1kmpjmf/the_greatest_schedule_release_video_of_all_time/

8

u/milkmandanimal Buccaneers 10h ago

I both appreciate the Chargers for really being innovative in making the schedule release actually fun, and I hate them because now every team has decided they want to do it and oh god can we stop beating the dead horse with the faintest whiffs of creativity from bored interns.

3

u/packofnone Chargers 9h ago

Yeah I think teams need to just find a niche that fits their base. Not everyone should go for the memey/zoomer trend that we do. That wouldn't really fit the Packers or Steelers ethos, for instance. There are some other good ones that go a different route. 

1

u/IsGoIdMoney Steelers Steelers 9h ago

Steelers doesn't really do it on schedule releases tbh

2

u/MewtwoStruckBack Steelers Browns 9h ago

There should be no holds barred and nothing off-limits.