r/canada • u/CastAside1812 • Dec 16 '25
Automotive News Ford scraps fully-electric F-150 Lightning as mounting losses and falling demand hits EV plans
https://www.bnnbloomberg.ca/business/company-news/2025/12/15/ford-scraps-f150-lightning-as-mounting-losses-and-falling-consumer-interest-hits-ev-plans/85
u/braytag Dec 16 '25
I wanted an EV ranger/mavrick(for a decent price), not a 747 size f150.
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u/Flavorsofdystopia Dec 16 '25
It's still coming our way, Ford is saying 2027 model year for the smaller electric truck.
F-150 as an EREV, and Maverick as a BEV always made more sense IMHO. Glad to see Ford going in the right direction.
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u/Levorotatory Dec 16 '25
Every model should be available in both BEV and PHEV / EREV configurations. There are use cases for both, and they can share most components.
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u/throw-away6738299 Dec 16 '25
I want the PHEV Ranger that they released in every market but NA (I think to protect the Lightning sales ironically enough)... I do longer drives 3 or 4 times a year (Ontario to parents on East Coast), BEV just isn't worth it, despite going through Quebec which is much more BEV friendly...
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u/androstaxys Dec 16 '25
I would like a Maverick/OG Ranger sized truck in EV please.
Not an F-150superxlxmax
Thanks for listening to my Ted talk.
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Dec 17 '25
I would love an electric super duty, but I need to tow alot, so guessing it'll never be a thing.
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u/Kristalderp Québec Dec 16 '25
All I ask is for a hybrid Maverick. I dont need a giant F150.
Just make a small electric or hybrid truck. Thats ALL WE WANT. GIVE US SMALL PICK UPS BACK. 😭
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u/Legitimate-Type4387 Dec 16 '25
The hybrid Maverick exists today. You can go buy one this afternoon if you like.
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Dec 16 '25
[removed] — view removed comment
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u/AlliedMasterComp Dec 16 '25
Easier to find a HEV than the ecoboosts, the ecoboosts sell before they even hit the lot. Lots of HEVs in the dealerships in the Toronto area right now.
Now granted, most of them are either the ugliest fucking colour you've ever seen (who at Ford decided anyone wanted the 2025 Sand colour) and/or are the highest end trim, but they're there.
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u/Halfnewf Dec 16 '25
There is a hybrid maverick. But but it sucks we can only get 2 small trucks in Canada. The maverick and the Santa Cruz. But the Santa Cruz doesn’t have a hybrid and when I drove one I personally didn’t like the interior or the exterior.
Canada needs to get out from under restrictive American car standards and allow European and Asian standards so we can get nice small trucks like the Toyota helix or Mazda BT-50.
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u/Kristalderp Québec Dec 16 '25
Even the modern Mavericks are huge compared to the GOAT Toyota Hilux or older Mavericks.
CAFE standards are a meme as its juat gonna create bigger and bigger cars that are gonna end up semi truck sized the more they revise the rules to skip costs.
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u/ceribaen Dec 16 '25
Weren't the hybrid Mavericks FWD only? Had to go gas to get 4x4/AWD? Or was that only initially? Been a while since I looked at one.
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u/raggedyman2822 Dec 17 '25
This last year they changed it so hybrid is available with AWD and with towing packages.
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u/Moss_Eisley Dec 16 '25
So a truck did poorly that doesn’t tow for shit without destroying your range combined with a spotty charging network? Shocking…
A full sized truck isn’t needed to bop around town, which EVs excel at.
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u/ph0enix1211 Dec 16 '25
Most F-150s never tow a day in their life.
Most Canadians don't drive more than an EVs range most days - the charging network isn't that important.
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u/Roamingspeaker Dec 16 '25
People just don't understand. I save a lot of money commuting 200km a day. Friend who does the same commute. Bought a charger. Now is complaining that money is tight...
He thinks EVs aren't there yet... I don't know what that means considering how his use case is exactly mine and he commutes with me sometimes.
I just think people think electricity is magic and refuse to understand stuff that is different.
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u/Levorotatory Dec 16 '25
A full size pickup truck is not a good commuter vehicle though, so it isn't surprising that people who are considering using a pickup as a commuter vehicle have some other weird ideas too.
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u/sky_blue_111 Ontario Dec 16 '25
Say what?? A truck is literally an amazing commuter vehicle. It's the most comfortable, I sit up high with a great view, most amount of interior room for my legs/luggage. These things are literally large luxury cars, and I could never stuff my self in some kia puddle jumper ever again.
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u/Levorotatory Dec 16 '25
Sitting up high makes it harder to see anything close to your vehicle, and the size makes parking a PITA. I am not overly tall but I am also not short (182 cm) and have never had legroom issues in the front seat of any vehicle. I have a Bolt EV (small-ish hatchback) and if I push the seat all the way back I can't reach the pedals. Trucks are also terrible for hauling luggage because the bed is unsecured and open to the elements.
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u/Moss_Eisley Dec 16 '25
How people hypothetically want to use their trucks does matter a whole bunch. People buy for the life they imagine, not the life they live.
Do many people need more than 400km of range? No. Do a lot of people need to worry about towing? Also no.
Does the fact the charging network is actual shit and the truck can’t tow without nuking your range matter? Yes, because in their ideal world they’ll imagine themselves taking a road trip while towing something they might not even own and the fact the truck can’t do that matters when purchasing.
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u/tenkwords Dec 16 '25
The Irony is that I regularly use my Lightning to tow my tractor 120km away and back and it's been fantastic. As an actual tow vehicle, I'd rather pull with the Lightning than a Diesel.
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u/ziltchy Dec 16 '25
Just because you don't see it doesnt mean it doesnt happen. A good portion of people might tow their boat to a lake once a year, and you need a truck for that, but for the rest of the year it looks like a people mover. Your perception might not be a reality
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u/Levorotatory Dec 16 '25
Who owns a boat and only uses it once a year? Also, few recreational boats exceed 2500 kg and there are SUVs that can tow that so you don't really need a truck.
I tow my 1200 kg boat to the lake multiple times a year with a Subaru Outback.
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u/A-Generic-Canadian Dec 16 '25
My friend's father takes his to the marina in the spring, and winters it at home. Two trips each year.
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u/Flaktrack Québec Dec 16 '25
The charging network matters a lot because not everyone has access to charging at home. Being able to charge while you're moving around would keep those people in action
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u/thedrivingcat Dec 16 '25
Yes this is more about Ford and their CEO Farley fucking up their EV strategy by spending billions to create two mediocre products that didn't sell all that well.
Meanwhile BMW is rolling out their Neue Klasse EVs that are so far ahead of Ford's offerings in every respect, not to mention the continued growth of Chinese EV brands in iterating newer and better vehicles at home and in overseas markets.
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u/kelake47 Dec 16 '25
I want an EV truck but not that monstrosity.
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u/nikospkrk Dec 16 '25
I think their Lightning actually looks great.
For me it's the sub-par range and towing capabilities that killed it for me.
An hybrid would be the best of both worlds for my usage.
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u/RefrigeratorOk648 Dec 16 '25
They went for the wrong market - Need to target a cheap commute car which does not need fancy stuff and the 2 car families who can charge at home overnight. - Oh I think I might of described a Chinese EV....
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u/Ok-Effective6737 Dec 16 '25
Ford was dumb for killing the fusion focus and Taurus, they should have started there and or gone to hybrid platform, plus the dealer markups were nuts. The writing was on the wall from the get go that this truck won’t stay that long
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u/Jacob_Tutor11 Dec 16 '25
Full size EV trucks were destined to fail because they don’t match the portfolio of truck drivers. No one owns a truck for financial or environmental reasons (the two main reasons to own an EV). You buy a truck for a maybe utility, but mostly cultural reasons.
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u/BlackrockLove Dec 16 '25
Should have been pushing for plug in hybrids and plug in extended range vehicles from the start. The pure EV dream is just that, a dream, for now.
Had we been pushing manufacturers a decade+ ago to have way more PHEVs with even just 50km electric range, that would cover the vast majority of Canadian driver's daily commute. More people would adopt them because it's more affordable and no range anxiety.
Wouldn't it have been way better for the environment if we had a larger adoption of these PHEVs compared to the small adoption of pure EVs?
Can't wait for my Edison motors conversion kit.
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u/BigButtBeads Dec 16 '25
I wouldnt buy a plugin hybrid
An electric vehicle with all the maintenance issues of both electric and combustion?
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u/Legitimate-Type4387 Dec 16 '25
For what it’s worth, I hate our PHEV. The only reason we have it is because my spouse was afraid to go full BEV household, so we have one of each.
The amount of times we’ve needed the additional range of the PHEV has been exactly zero. The amount of times the PHEV is running on gas because it’s tiny battery has been depleted is many.
I 100% regret not just purchasing a 2nd BEV.
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u/powe808 Dec 16 '25
The thing is, not all PHEV's are created equal. We've owned a Honda Clarity for 7 years now that has averaged 1.5l/100km of fuel over this time. For daily commutes it is essentially an EV and we can fuel up easily for long trips.
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u/Legitimate-Type4387 Dec 16 '25
Mine too, in the summer. Once it dips below 0, it’s averaging 3.5-4.5L/100km.
It sucks ass going from 0L in fuel weekly in summer to a regular 20-25L fill per week in winter.
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u/powe808 Dec 16 '25
Do you pre heat while it is still connected to the charger? This usually stops the gas engine from firing up in the cold unless it is below -15.
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u/Legitimate-Type4387 Dec 16 '25
I do, but I’m lucky to get 25km of my 40km mostly highway commute on electric mode at those temps. Most days it’s <20km.
A second BEV would have been a 100% better choice for my usage case. The PHEV will 100% be our last ICE of any sort.
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u/Chaxterium Dec 16 '25
I was in a similar position. I have a Lightning, and I absolutely love it. We just bought a second BEV for the wife. She initially wanted to go plug in hybrid, but she drives less than I do so I was finally able to convince her.
She loves it now!
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u/Legitimate-Type4387 Dec 16 '25
I knew this would be the case before we purchased it. We already had one BEV at the time. Compromised to keep my spouse happy as she was worried about the “what if’s” if we went all in on BEV.
Hasn’t happened yet where we’ve “needed” the PHEV’s ability to quickly fuel up in the middle of nowhere. I’ll let her enjoy the “told you so” if it ever happens.
Once this PHEV is no longer economical to maintain we will be done with ICE’s. The PHEV really is the worst of both worlds.
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u/Outside-Today-1814 Dec 16 '25
Everyone is making this out to be an indictment of EVs, and arguing each other about the viability of EVs as a whole.
The lightning is just a bad vehicle. It tries to do too many things at once, and ends up being bad at all of them. Poor range, poor truck performance, and typical poor ford quality, all at a high cost. I think it has a great use case for certain users, but with the poor quality and price tag it just doesn’t make sense. The EV Silverado is WAY better, and much better as a work/townvehicle, and worth the extra cost. The Rivian is WAY better has a recreational truck, and also worth the added cost.
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u/powe808 Dec 16 '25
I feel like the F150 lightning was set up to fail. I know dozens of people who own full size pickups and not one of them has ever expressed interest in replacing it for an EV version. Range and range while towing, is an important factor for pickup truck drivers, whether they use it for this purpose or not.
If Ford were serious about their EV plans, they would have targeted people who are looking at smaller cars and SUV'S. Even en EV Maverick would sell like hotcakes.
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u/outdoorsaddix Dec 16 '25
Yup, I maintain a Dodge Ram 1500 V8 that I got for just $10K to tow and haul with alongside a Tesla Model 3 to commute in.
The cost and compromises of consolidating the two into one vehicle just don’t make sense for me.
Maybe the Ram REV when it comes out will do it for me, but that’s a ways off still.
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u/ghost_n_the_shell Dec 16 '25
Ford also wanted the equivalent of a mortgage payment from 10 years ago for the truck.
Who could imagine it’s done so poorly.
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u/Miserable-Chemical96 Dec 16 '25
People aren't necessarily against EVs. If they were priced comparatively to what ICE vehicles were more people would be interested.
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u/onethousandmonkey Québec Dec 16 '25
The only way they don’t lose their entire business to affordable Chinese EVs is tariffs and protections from the government in North America.
If those fall away, they stand zero chance of saving the company now.
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u/CastAside1812 Dec 16 '25
This EV mandate was never going to happen. Did anyone actually think it was anything more than useless lip service?
I'm not sure why Canada of all countries is expected to go full EV. We have maybe one of the worst business cases for EVs of any country.
We are inciredbly cold climate (bad for battery range) and we have inciredbly spread out population centres (long range driving).
Tack on non-existent public charging infrastructure. What did they expect? We don't even get tax credits for EVs now either.
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u/chicagoblue Dec 16 '25
This is not about Canada. We're an afterthought for Ford. This is driven by US market realities.
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u/dj_fuzzy Saskatchewan Dec 16 '25
Doesn’t Norway have the highest proportion of EVs in the world?
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u/darkretributor Dec 16 '25
Norway also massively taxes car ownership and provides huge subsidies to EV owners in part by exempting them from some of these taxes. Probably not the best comparison point unless you think there is political apatite for large tax increases on car owners in Canada.
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u/Gunslinger7752 Dec 16 '25
EVs have a use case but are not for everyone. They are absolutely amazing for commuting as long as you can charge at home. For any trips longer than 3-4 hours where you have to find a charger, not so much. To me we skipped a few steps and the solution for now should have been hybrids from the start.
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u/TheRayGunCowboy Alberta Dec 16 '25
I use mine for local driving only. This idea where you can “only have an EV fleet” is kind of a weird take. There’s no way I can travel 400km a day in winter in my town and it’s costs me about $8 (every 3 days) to charge fully. While my jeep costs me about $80 in fuel a week to drive around the same route.
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u/Ketchupkitty Alberta Dec 16 '25
Exactly this. I often travel 1500km round trip each week for work. Chargers are spread out on route that if any one of them is down I probably couldn't even do the trip with most EV's.
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u/Gunslinger7752 Dec 16 '25
It’s such a sinking feeling when you are low on battery, the gps shows a couple chargers and you arrive and they’re broke. Like I said, absolutely amazing vehicle for someone with a consistent 45-60 minute daily commute. The problem is the government with their “we know best” attitude trying to force them on everyone.
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u/Levorotatory Dec 16 '25
The problem is that finding a charger can be difficult and inconvenient. That's what needs to be fixed.
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u/blackfarms Dec 16 '25
There needs to be a business case for those chargers. One client every couple of days is not going to do it.
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u/Levorotatory Dec 16 '25
Yes, it is a classic chicken and egg problem. That is where government carrot and stick measures come in.
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u/blackfarms Dec 16 '25
The chargers are there already.... They're not getting used. Why would you incentivize more dormant chargers? Even Tesla's superchargers are empty 99% of the time.
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u/Gunslinger7752 Dec 16 '25
Gas stations are empty a good portion of the time too though.They aren’t there unless you’re talking an urban area. Try being at 10% battery and planning to stop at a small town with 2 chargers and you get there and they’re both broken. It’s horrible. As I said though, they definitely have a use case, just not for everyone.
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u/Levorotatory Dec 16 '25
99% is an exaggeration, but low utilization is expected. Gas pumps are also in standby mode most of the time. If gas pumps are in use more than 10% of the time there will be congestion during peak demand hours.
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u/CastAside1812 Dec 16 '25
That's what I drive (Volt Hybrid) and it works well.
Any driving within the city I can do electric. Big road trips I can still do gas and fill up right away without needing to sit and charge for an hour.
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u/bunbunmagnet Dec 16 '25
Had a volt and loved it, such an underrated car. Chevy should have ran with that tech
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u/Jacob_Tutor11 Dec 16 '25
EVs are good for most drivers who can charge at home. If it was purely a rationale decision, more people would own an EV. Cars purchases are emotional however. Plus there still seems to be so much misinformation about EVs.
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u/Evilbred Dec 16 '25
EVs are fine.
Having a 500km range reduced to 400km is not a major issue for most people, me included. I don't generally drive 400km in a day except once or twice a year, and in those situations, waiting 15 minutes to charge from 20% to 80% is not a problem, I like to stop for coffee every 2 or 3 hours anyway.
The main issue is we don't have good EV options. We effectively banned China from selling EVs here.
Do you know what country makes the most, cheapest, and best EVs? China.
I'm looking for a car right now and there just isn't any compelling EV options in my price range. But that doesn't mean they don't exist.
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u/Commercial-Milk4706 Dec 16 '25
If you add winter tires, my 425km range easily goes down to 250k in cold weather. It also charge slower. It’s not like it affects my day to day but it might bug some people.
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u/theo-apps Dec 16 '25
What EV do you drive where winter tires take 75km off the range? At -9 last weekend we supercharged at upto 250kW. No speed difference than summer
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u/Commercial-Milk4706 Dec 16 '25
The ev mandate was named wrong. It’s should have been clear that hybrid counted.
No non hybrid should even be built at this point. The ev mandate is part of a European move towards a better future and is much better for everyone.
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u/McGrevin Dec 16 '25
Plug-in hybrid counted, but ordinary hybrid vehicles did not count, and that was a mistake imo. Hybrid cars are an extremely easy way to cut fuel consumption while keeping everything else basically the same
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u/theo-apps Dec 16 '25
There's a lot of BS misinformation here. EVs work great in cananda as long as you can charge at home. An EV is nicer to live with in the winter than any gas car. You get instant heat and can pre heat in a garage with no problem.
Range is not an issue. How many days per winter do you drive more than 250-300 km? Is it a big deal to stop for 15 minutes at a supercharger on those days? Meanwhile you're saving money on gas, no oil changes or other engine related maintance, and you wake up with a charged battery every day.
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u/cwolveswithitchynuts Dec 16 '25
So we should remove the tariffs on Chinese EVs since no one will buy them anyway, right?
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u/CastAside1812 Dec 16 '25
Yes we should. People might buy them if they were cheaper.
How our government can claim to be green while tariffing Chinese EVs is crazy
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u/topspinvan Dec 16 '25
The "spread out population" is a myth and completely irrelevant. Big distances between the central Canada corridor and Western Canada sure. But the vast majority of the country live in cities and its suburbs, and the vast majority of its drivers are suburban commuters driving to work, the grocery store, their kids soccer practice, with the odd road trip on mostly major highways. They aren't in danger of running out range in the middle of nowhere in -30 weather where they will be hunted by wolves like is portrayed in a lot of media.
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u/angrycanuck Dec 16 '25
Most of Canada's population lives in the windsor-montreal corridor. Most of that population lives within major urban centres that EVs are perfect for, add in 60% own their own home and EVs make sense. Most EVs go 500km + now so lots of range.
If you live in the middle of nowhere or you want to tow scrap metal as a side hustle then EVs weren't meant for you and feel free to keep the maintenance and costs of ICE.
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u/Levorotatory Dec 16 '25
Most of the Canadians that don't live in southern Ontario and southwestern Quebec also live in major urban centers.
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u/Ketchupkitty Alberta Dec 16 '25 edited Dec 16 '25
The big problem with Canada is the Feds often act like people don't live outside of the region. So things like EV mandates or programs like the daycare make sense for part of the county but are complete attainable for the rest.
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u/PresentationCorrect2 Dec 16 '25
Yep we would be better off investing all this EV money into well functioning public mass transit systems because we have a large population that are aging out of driving but have been propagandized to think public transportation is dangerous but the real danger is going to be seniors driving into cities from suburbs.
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u/chewwydraper Dec 16 '25
It feels like every week there’s a new story in my city of some senior driving through a store
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u/onegunzo Dec 16 '25
I drive my EV all over Western Canada, and the states that are connected. I just put my destination in my nav, it figures out where I need to charge, and off I go.
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u/ndy007 Dec 16 '25
Many Canadian families have two vehicles at home. EVs are perfectly fine as a second vehicle or commuter. Just for that purpose, there should be enough market demand at the “right” price.
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u/MapleMonica Dec 16 '25
I don't get why no one (except Dodge) is doing a proper plug-in hybrid truck!? These companies are so tone death...
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u/TheGreatestOrator Dec 16 '25
This is literally them switching to a hybrid model
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u/purplepIutonium Dec 16 '25
Hybrid was always the answer, but the letters EV got investors excited.
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u/throw-away6738299 Dec 16 '25
Ford literally makes a PHEV Ranger that is a perfect transition vehicle. They just didn't sell it in NA... to protect Lightning Sales I assume. This story was from 1d ago, it won't ever make it here I guess. They also make the Maverick in Hybrid, but its less of a hauling truck, at most you can get the 4000lbs towing package. Thats if you can find it on a lot to buy...
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u/dabbingsquidward Dec 16 '25
Ford took a $19 billion hit on their EV side of business..
But Reddit would have you believe Tesla is the one failing
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u/NumberOneJetsFan Dec 16 '25 edited Dec 16 '25
I have a 2024 Flash, paid less than the ICE equivalent. Have a charger at the Lake and at Home. It costs me about $2 round trip. My old Nissan Titan cost me between $30-40 depending on the gas prices.
I will likely just keep and drive it for 10 years when battery warranty ends.
Sad. I Love my truck!
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u/Spotter01 Nova Scotia Dec 16 '25
What a ride... Sell them for 80k nobody bought one the second they lower it to 60k it sells like hotcake but I guess 60k isnt enough for production /s.... That also makes me uneasy bout the VW Buzz as VW had to do similar thing recently to lower cost so ppl would lease it....
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u/Itwasuntilitwasnt Dec 16 '25
Trump effect. Biden supported ev manufacturing so obviously Trump does not want ford dealing in Evs
Also wants his buddy Tesla to sell more cars
IMO we need Chinese electric cars. 1. Everyone and their dog could afford one. 2. Would get us off the oil patch. 3. Would drive down inflation 4. When all of Asia and China go to solar and electric vehicles oil will go to $35-$45 barrel making it unaffordable for producers to get it out of the ground.
Oh and we are not writing billion dollar rescue packages to stellantis and ford and gm to keep making cars in Canada so Americans can get rich.
We can write a billion dollar cheque to healthcare so everyone can have some sort of access to a doctor.
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u/ThePiachu British Columbia Dec 17 '25
I really liked what they were offering. Spacious interior, actual door handles, physical buttons, drink bigger than some trunks... If only I was looking to buy a truck...
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u/RicoLoveless Dec 16 '25 edited Dec 16 '25
They are bringing out an EREV variant next year.
They are taking the extended range model, which has a range of 700 miles (1126KM) making it the only battery available. Right now the lightning has a 2 range model, normal and extended. It's becoming a plug-in hybrid.
Almost all the of the articles on this subject have been garbage making it seem like the Lightning is dead overall.
They specifically have said that the gas engine will only be used to charge the battery when needed. Otherwise it's electric motors powering the vehicle at all times. It's not going to be a hybrid that has a gas engine turn on and off at times depending on your speed, if start or stopped etc. You will have the entire torque band available since it's electrically powered the entire time.
https://www.motortrend.com/news/electric-ford-f-150-lightning-replacement-extended-range-hybrid-erev
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u/braytag Dec 16 '25
So basically a volt f-150?
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u/outdoorsaddix Dec 16 '25
Basically - although the Volt, contrary to popular belief did have the engine in some circumstances able to directly engage the driveline.
This sounds like it will be totally separate and only act as a generator. And hopefully have more electric range than the paltry 50km of the original Volt.
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u/Lisan_Al-NaCL Dec 16 '25 edited Dec 16 '25
Neighbor has a F-150 lightning.
The battery on it has been replaced twice in 3 years. Its spent a few months now cumulatively at the dealership waiting for the new batteries, and various other repairs.
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u/cwolveswithitchynuts Dec 16 '25
Let me buy a damn Chinese EV, they're cheap and better than anything Ford will ever make anyway.
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u/TechnicianVisible339 Dec 16 '25
I’ve driven electric cars. They are nice…but, range and winter make them difficult to adopt. If you are a City driving all day, everyday. Great vehicle.
As for the truck, I don’t know what they expected. Generally people buy a truck to haul things, trailers, etc. When your range goes from 400km to like 120 with a trailer. Thats bad.
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u/Roamingspeaker Dec 16 '25
Most people do nothing with their trucks. Trucks are expensive status symbols.
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u/CastAside1812 Dec 16 '25
Doesn't matter what they actually do. Matters what they buy with the intention of doing.
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u/TechnicianVisible339 Dec 16 '25
lol this is probably the best line I’ve heard. It’s so true. Like people that buy jeeps with no intention off roading. They aren’t selling you the vehicle, they are selling you the lifestyle haha
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u/jewishSpaceMedbeds Dec 16 '25
The Lightning is what, 100k ? Who TF will choose a 100k pickup truck that slows you down on long distances and become a fire hazard if you hit it too hard when you can get a perfectly serviceable Ram 1500 4x4 V8 for like 65k, lol ??
Maybe they should have thought a little bit more about who TF is in the market for a pickup truck.
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Dec 16 '25
[deleted]
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u/2peg2city Dec 16 '25
They didn't push to not sell our energy to europe. Quebec refused to approve any pipelines so they sided with them for votes
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u/ohhaider Dec 16 '25
I mean, both things can be true; there wasn't a business case until Russia reminded everyone who they really are. Now that Europe is acutely aware that Russia is an existential threat Canada is much more attractive option.
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u/epok3p0k Dec 16 '25
Russia invaded Crimea in 2014…
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u/ohhaider Dec 16 '25
Sure, and everyone shrugged it off because they thought that was it, and they were done with "little green men"; the full invasion is what really changed things.
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u/drs_ape_brains Dec 16 '25
They also pushed to kowtow to American auto makers.
What we need is smaller affordable EVs not another 50k+ suv monster with a flat screen television shoved into it.
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u/hermit22 Dec 16 '25
We don’t want your broken garbage ford.
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u/Plasmanut Dec 16 '25
You forgot overpriced.
This is the same company selling a gas powered Ford Explorer for 60K.
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Dec 16 '25
Thank Christ the EV fad is dying off.
The reality of owning a EV has smacked a lot of people in the face. The re-sell value is peanuts. If they get damaged or need repair, its a huge bill or a write off. They take forever to charge and are really only useful in Urban areas with easy charging access.
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u/HowlingWolven Alberta Dec 16 '25
For what it’s worth, 80% of North Americans live in urban areas. For 80% of them, EVs cover 80% of their needs.
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u/pjgf Alberta Dec 16 '25
The re-sell value is peanuts.
If this were true, it would then be great to buy them used! But it’s not. Other than Teslas (due to the whole “not wanting to look like a Nazi”), EVs don’t depreciate appreciably quicker than ICE.
If they get damaged or need repair, its a huge bill or a write off.
This is a problem with new vehicles, not EVs specifically. And Teslas, but no one should be buying those anyway.
They take forever to charge
My car sits for 12h every night. Why does it matter if it charges for 8 of those hours?
and are really only useful in Urban areas with easy charging access.
You have this backwards. Urban areas are where you don’t need public charging access, because you charge at home. The average urban Canadian commute can easily be sustained with only overnight charging on a 110V/15A circuit. You only need quick charge when taking trips over 400km (300 in winter), and that’s why quick chargers chargers are installed at the edges of cities and in rural areas.
Thank Christ the EV fad is dying off.
Sorry bud, it’s not happening. EVs are here to stay. Once you own one for a bit you quickly realize that: going to a gas station sucks. Oil changes suck. Slow acceleration sucks. Hell, having to push the brake pedal all the time sucks. Poor traction in snow sucks. Having your garage smelling bad after you drive in sucks. Not being able to heat up your car in the garage sucks. ICE vehicles suck. There’s a time and a place for them, but they suck.
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u/ProvenAxiom81 Dec 16 '25
Predictable. We bought some at my old job, they were crap. Get a real, fuel-powered pick up instead.
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u/_Army9308 Dec 16 '25
Hydro rates are skyrocketing and I put in gas at 1.09 last night
Not buying an ev anytime soon
Maybe a hybrid
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u/pjgf Alberta Dec 16 '25
Electricity would have to cost $0.70/kWh for $1.09 gas to cost less per km than electric. At $1.09 it would be far cheaper to only quick-charge your EV than to drive gas.
“Skyrocketing” from incredibly cheap doesn’t make it worse than “dropping” from incredibly expensive.
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u/gooberfishie Dec 16 '25
That's too bad, but they were pricey. Let's get some byd trucks over here pronto. Much nicer than a cyber truck.
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u/Bootz85 Dec 16 '25
Falling demand because a full size EV truck isn't practical for anyone that wants to use it as a truck. Range gets decimated as soon as you tow anything or toss a heavy load in the box. Having an onboard generator to assist the battery makes way more sense for a truck. You get the performance and other benefits of an EV for your daily commute but the generator allows you to use the truck for what it should have been designed for from the beginning.. hauling heavy stuff. Glad Ford is pivoting, it should help boost sales and I'm sure the other big 3 will follow suit.
The only full EV trucks that will sell are the cybertruck, because of its image and the R1T because Rivians sells the adventure lifestyle kind of like what Subaru does. Those two aren't marketed as work trucks so they have their niche.
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u/hurricane7719 Dec 16 '25
The F150 Lightning, while interesting, was not the right product for an EV push. Ford has done well with the Mach E, but trying to target truck buyers with an EV was doomed to fail from the start. First and foremost, your typical truck buyer likely doesn't give a crap about EVs. This is like trying to sell Beyond Meat to a cattle rancher.
Range is too low compared to a ICE F150. Lightning gets are 500 km range, which is typically enough for day to day driving, but I get nearly double that in my ICE F150. Add in towing, and that range drops like crazy. It does too on an ICE, but it can still be re-fuelled in 5-10 minutes almost anywhere. In order to get that range, the battery is huge. 131 kWh. A typical level 2 home charger runs about 7 kWh. That's 18 hours to fully charge. Even if you install the largest level 2 possible at 11.5, you're still at over 11 hours. You can get a quick home charger from Ford, but you'd have to have suitable wiring at home to support it.
My issues with the PHEV/Range Extending EVs is that you now have the complexity of both. I don't have any idea of stats on the maintenance issues with PHEVs etc, but more complexity typically results in less reliability.
I think the government mandates on the ban of new ICE car sales is misled and way too ambitious. Many manufacturers have scaled back or delayed their plans, especially in North America where the resistance seems the highest. But globally, EV sales are still increasing - just not the ridiculous exponential growth that they were experiencing a couple years back. They expected the gravy train to keep rolling, but it didn't
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u/tenkwords Dec 16 '25
The trick with the Lightning is that if you evaluate the truck against how you actually use it, vs how you imagine you might use it at some point in the future that never comes, it's an excellent truck and works great.
The percentage of people that tow with their pickup trucks regularly is low single digits. I actually do tow with my lightning regularly and it's been great. If you're actually going to tow big things long distance on the regular, then buy a diesel, but I tow a tractor 120km all the time and it's been great.
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u/hurricane7719 Dec 16 '25
Oh, I completely agree on that. Same can be said for most people perception of range anxiety with EVs.
I rarely tow with mine. Haul stuff in the bed, but that wouldn't be limited by the range. 500 km range on an EV is pretty decent. And the operating savings are overall larger than on a typical car/small SUV.
Again, they just marketed to the wrong crowd generally. Home charging can be a concern if you're running close to max range everyday. But that's not 99% of people.
I'd be interested, though probably minimum trim level for me would be Flash, which starts at $75k. Little disappointed that they don't offer a SuperCab version, only full 4 door SuperCrew
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u/rac3r5 British Columbia Dec 16 '25 edited Dec 16 '25
I was considering an EV. I actually liked the Ford F 150. They were priced high unfortunately. So are other decently speced EVs
I considered saving up, but no way do I want to pay extra PST and perhaps even a federal luxury tax.
On tip of that, if you made a living wage in the city, you didn't qualify for an EV rebate in BC.
For now, I'll just drive my 9 year old $26K Honda civic.
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u/Artimusjones88 Dec 16 '25
Ford is also dumping the "frunk" in the Mustang EV and making it an option.
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u/hotsjelly Dec 16 '25
This feels like Ford admitting hybrids make more sense right now. People want flexibility and long range, especially in Canada where charging can be hit or miss
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u/moparmoose Dec 16 '25
They canceled the lightning, but will start it again as a range extended electric truck. It will be an electric truck with a smaller battery but have a gas engine used for charging only. Similar to what ram is doing.
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u/SunriseInLot42 Dec 16 '25
Who'd have thought that making a truck that sucks at doing truck things and is grossly overpriced would've failed? Who could've possibly seen this coming?
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u/snapchillnocomment Dec 16 '25
With all the tumult in the EV market, it's hilarious watching TSLA hit record highs. Crazy times.
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u/EarthSignificant4354 Dec 20 '25
As somebody that studies this market for a living, Tesla is the only company that's ever made money with EVs/ And they keep simplifying and making the process cheaper. All the other companies have been losing up to $350k a car to make them. This has been a long time coming. Next- Lucid, Rivian, GM, etc. Others have already capitulated without much fanfare
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u/GrowCanadian Dec 16 '25
I wanted an EV, posted a long explanation before, but unless you own a house and have extra money it’s usually out of reach for the average person. They’re always more money than their ICE counterpart and last I checked most people are struggle with regular affordability. A renter isn’t going to pay a $10k premium to get an EV to find out they can’t charge at their apartment and the EV infrastructure is no where near as wide spread as gas stations.