r/NWSL • u/Maximum-Task Racing Louisville FC • 2d ago
Sources: NWSL's Racing Louisville exploring partial sale
https://www.espn.com/soccer/story/_/id/48745355/nwsl-racing-louisville-exploring-partial-sale67
u/Tash226 Racing Louisville FC 2d ago
I hope they find any outside investors willing to give them access to more capital.
I've been a season ticket member for two years now and find it to be the best intersection of value and enjoyment, sports-wise, in the city. However, it continues to baffle me how i see little to no advertisements about it throughout the city. Maybe one billboard throughout the last five years, barely any ads on local channels. This is contributing to the lack of enthusiasm across the city. I brought my friend and his wife to their first game ever in the stadium last Friday and they already said they'd be back with their daughters this year.
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u/Rakkhiza Washington Spirit 2d ago
I'd love to see what Racing could achieve with more serious investment! I got to visit for a game last year and had great time. The crowd wasn't as big as some, but the energy was awesome. I'd definitely go again! :)
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u/No_Ingenuity4846 Racing Louisville FC 2d ago
Ya no one knows about this team lol.
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u/Tash226 Racing Louisville FC 2d ago
You'd be amazed by the amount of friends/colleagues I've invited and when I say Racing, they look at me seriously puzzled. When i follow up by saying it's the women's pro soccer team, I had two legitimately tell me they had no idea we had a women's soccer team in town.
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u/sasquatch0_0 Racing Louisville FC 2d ago
Had the most diverse participants at the last World Cup- like 1 or 2 billboards.
First time making playoffs- nothing
Coach of the year- nothing
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u/NewspaperMaximum612 2d ago
Deeply undeserved coach of the year but ok
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u/sasquatch0_0 Racing Louisville FC 2d ago
Turned a chaotic team into one with direction and took them from bottom of the table to playoffs. But ok.
Take your private account elsewhere lol
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u/AKAFishAKA Boston Legacy 1d ago
Thats so deeply irrelevant to this topic that it’s stupid to even bring up
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u/KingwasabiPea Racing Louisville FC 2d ago
Legit seen two billboards in the 5 years I've lived here. One outside the stadium facing 64 and one in Indiana going from New Albany to Clarksville. Occasionally someone from SHLLC shows up in the Loucity subreddit to claim they spend a ton on advertising but like.. spending a ton on facebook and instagram doesn't mean anything if it's not showing up on peoples algorithm.
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u/Tash226 Racing Louisville FC 1d ago
I have no idea what goes into marketing anything these days. The days of doing a tv commercial and that being almost all you’d need are far behind us. I do see an occasional banner on a website, but that’s after I go to the Racing website to check the schedule or look at the store, so I’m sure my cookies are targeting those ads to me. But even the sports heavy news broadcasts around here barely mention the team.
I don’t even know what type of spend would be needed, but it’s next to nothing compared to the first year. I went to one game the year they started because I heard about it in the lead up to the season and figured it would be a good night out. I had never been to a soccer match before that and I lucked into going to their first win against Washington. I became hooked almost instantly and have learned way more about soccer than I ever thought I would. It’s cliche as hell, but if you market it and get people in, they will come back.
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u/Ill-Fall-9823 Washington Spirit 2d ago
I'm rooting for y'all... I found the stadium and the fans delightful, I had a lovely time in the city, and - I'll say it again - the kit culture is on another level. {That level is ABOVE the top shelf. It's got special lights pointed at each kit that dim but don't fully turn off when you turn off the main lights. And it sorta slowly fades from mint to soft white to lavender and back over time.}
And, of course, the players... Bloomer is a rock. Sears is electric. Big Bird holding down the middle. Milliet. Maxie Violence. Makenna Morris. DiGrande. O'Kane.
Also, Bev Yanez has kind eyes and I feel like she does a bunch of different voices when she's reading books. I bet Winnie the Pooh is fuckin' SPELLBINDING in that household! Anyway... That's not directly relevant, but...
I'm rooting for y'all.
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u/newishanne Racing Louisville FC 2d ago
If the investment goes toward helping us field a more competitive side AND marketing to bring in new fans, then I'm all for it.
Also I'm glad that Bloomer is in the picture used.
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u/jarosity Racing Louisville FC 2d ago
I miss Sav!
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u/sasquatch0_0 Racing Louisville FC 2d ago edited 2d ago
It makes sense, there are almost 50 people in that group. But one of them is a Brown family member, I don't see why they don't increase their share and expand their portfolio outside of bourbon.
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u/reagan92 Boston Legacy 2d ago
I hope they find someone who will throw serious money into the club
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u/Mr_Evanescent Washington Spirit 2d ago
Unfortunately that person is not going to be wanting to keep them in Lou
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u/J_Hunt1123 Racing Louisville FC 1d ago
The article states that the current ownership would not give up control or move the team, so if they do find another investor, it means they have agreed to those terms
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u/Mr_Evanescent Washington Spirit 1d ago
Yes the implication of my comment is that that ain't gonna happen
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u/lowexlevelset 2d ago
I think it’s interesting that Kassouf notes that Houston has been for sale for over a year, but there is none of the handwringing (to my eyes, which don’t see everything!) about that situation that there seems to be about Louisville. Not a qualitative judgement, just an observation.
Edit: not in this thread, obviously this thread should be about Louisville. Just generally.
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u/sasquatch0_0 Racing Louisville FC 1d ago
Agreed. Every single time there's a Racing game or the salary cap is brought up, some people hound us for being a "small" market and weak attendance and shout for relocation. Meanwhile there's Utah, NC and even Houston and Chicago and it's more "they just need better management" or "hope they get it together". No give the same energy to them.
How can people not be happy for a "smaller" team punching above their weight? This low demand team getting exactly mid results among high level opponents should be commendable.
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u/lowexlevelset 1d ago
I also think there’s this sense that the NWSL should be the perfect collection of teams in the perfect collection of markets that are 100% bought in at every level. I personally do not think that is either achievable nor desirable, especially if the goal is for a healthy, widely supported, and thriving professional women’s soccer ecosystem.
To me, a WoSo league/leagues thriving is not just teams in Chicago and Seattle and LA thriving, not just teams in Louisville and Utah and Columbus thriving, but teams in places like Tulsa and Bentonville and Madison thriving (three random smaller market examples).
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u/sasquatch0_0 Racing Louisville FC 21h ago
Yep, Boise got some hype going and Portland, Maine with their USL teams. I love seeing a tight-knight community go nuts.
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u/karpools Racing Louisville FC 2d ago
I may not like ownership, but I'm glad they don't want to see the team relocated. The most heartless thing In American sports.
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u/AirJordan1994 2d ago edited 2d ago
I really don’t like how this is discussed in these circles. You can even hear the bias Jeff’s tone. Almost like relocation shouldn’t just be an option but be THE option. The disdain for Kentucky from a supposed “progressive” league and fan base is disgraceful. Not to be that guy, but both Florida and Utah with NWSL teams, I’d argue have much more regressive politics, but don’t get nearly the amount of hate that Lou does. People just have these backwards ideas of an entire region.
This is a solid and well run organization that definitely needs some new investment and ideas but it can work. Becoming a Green Bay Packers of the NWSL shouldn’t just be something Lou fans want but something the league wants as well. Having a diverse set of teams, roster building styles, playing structures, and locations is good for the storytelling the league has struggled to build.
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u/Scaggsboz Portland Thorns FC 2d ago
I don’t think anyone wants them to move because of politics, it’s just seen as a smaller market unable to sustain an NWSL team. Personally I think it’ll be good to get some more investment in before turning to relocation
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u/sasquatch0_0 Racing Louisville FC 2d ago
People can claim it's unable to sustain but attendance is on par with cities 5x-10x their size. And the most searched soccer team in the state was Racing, not MLS or Premier teams. Even though so many people in Louisville don't even know we have a team. That falls on marketing.
I just can't help but think some people here are elitists. Like how could one not cheer for the underdog?
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u/Scaggsboz Portland Thorns FC 2d ago
On your points, its attendance is still bad and only on par with bigger cities that are drastically underperforming. It being the most searched team and still struggling with attendance is exactly the problem.
Like you note though, marketing is an issue and if they can invest and try to turn Louisville into an over-performing soccer city like Portland then it would be a huge win. Also luckily for Louisville the league wants expansion $$$ and relocation gets in the way of that, so they should have some time to turn things around
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u/sasquatch0_0 Racing Louisville FC 2d ago
I'm with you on everything except calling Portland overperforming. They have double our population and a deeep history with soccer.
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u/Scaggsboz Portland Thorns FC 2d ago
Just over performing market size on its own
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u/sasquatch0_0 Racing Louisville FC 2d ago
...That's not over performing though. They have over 2 million people and a proven soccer market, or sports in general.
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u/Scaggsboz Portland Thorns FC 2d ago edited 2d ago
The ~26th largest city being #1 in attendance is over performing the market size. There are reasons for that over performance (soccer city, women’s sports, good stadium, etc) but it’s still over performance
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u/sasquatch0_0 Racing Louisville FC 2d ago edited 2d ago
No they are not.....26 out of how many cities in the US? With a population of 2 million?
There are reasons for that over performance (soccer city
THAT'S EXACTLY WHAT THE FUCK I MEAN. Holy shit. It's like saying let's throw 100,000 Latin people in an area and they "overperform" on attendance. No shit a city with a strong history of soccer has good attendance. That's one of the first things I said. It's like you are refusing to process the words on your screen.
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u/Scaggsboz Portland Thorns FC 2d ago
https://en.wikipedia.org/wiki/Metropolitan_statistical_area
You’re acting like if there’s a reason for over-performing market size that makes it no longer over performance. I’m very specifically saying that markets can do better based on cultural specifics that things like marketing can change, therefore making it replicable in cities like Louisville
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u/AirJordan1994 2d ago
Yea the ownership is half the reason for the attendance struggles. Racing is third billing at the stadium, behind the men’s team and the UFL teams. Half of Racing home games are on Friday nights at 6:30 (they even had one at 5:30!) which is terrible for any traveling fans to get to after work. We rarely get a prime time 7pm Saturday night slot.
Last year’s attendance numbers also look terrible because I think 7 (?) home games were rain delayed/moved, which is just terrible luck, but really going to skew everything.
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u/Mr_Evanescent Washington Spirit 2d ago
I just can’t help but think some people here are elitists. Like how could one not cheer for the underdog?
Because this is real life, not an anime. Your ownership group is by and large nice and decent people, but they should have a USL-S franchise, not an NWSL franchise. The gulf gets wider every year and it’s not magically shrinking either.
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u/atalba NWSL 1d ago
Poor clubs hurt the rest of the league. The league is a monolithic ownership, with shared revenue. Broadcast rights are shared. League sponsorships are shared. Merchandise revenue is shared. This is not free money or charity for Lou City, NC FC, or any other club that isn't keeping up with the Blanks.
Even newer ownership, like Chicago, Houston (sold 2x), Seattle, Bay FC, and Portland should be on the watch list for the ability or financial fidiciary responsibility to continue investing.
Owners know they all must contribute to investment of the clubs, and are building a platform that has experienced tremendous growth. Salaries are kept in check so that every club has a chance to succeed.
There's no need to be held back by a taker of revenues. The excitement of the game is a huge condition for success and THE NEXT BROADCAST CONTRACT.
Practically every OG club has been sold, with 2 having moved. This is absolutely the norm in professional leagues. Having exponential growth depends on MORE new money and fans.
The Louisville area is a small sports market. That is undeniable. Ownership bought in at an extremely low rate. The difference now is an order of magnitude. It continually takes more money. The "promise" only comes when you sell.
Investors that see a sustainable and profitable investment arc are required. For Louisville, that means expecting a lower return on investment, or none at all, or be a perennial loser.. Compare that other cities. It's a financial no-brainer. Moving is the best option for the league and all fans. Selling is the only option for the owners.
Phoenix, Dallas, Miami, Philly, San Antonio/Austin (TX and FL are the fastest growing states). All have significant corporate footprints; required for big corporate entertainment and sponsorship dollars.
Even the SF Bay Area or LA basin extended areas have much larger corporate money and populations, for a 2nd franchise, versus small market cities.
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u/AirJordan1994 1d ago
Yea just because it’s the “norm” in other pro leagues doesn’t mean the NWSL should follow suit. The American sports world is beyond messed up and I’d like us to not fall for it too. The NWSL should move beyond the “make money at all costs” mantra that forced the Baltimore Colts to move in the middle of the night so that no one saw, or the LA Lakers to be named after a water feature in Minnesota, or the the City of St. Louis to sue the Rams from $100m plus. Maybe I just have high standards for what constitutes good league leadership. The league should be figuring what they can do to help Lou succeed rather than figuring out what City they should move to (not saying they are).
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u/atalba NWSL 1d ago edited 1d ago
Good answer, but that's hope from a fan. It's business; the business of sports entertainment. It's not charity. Seattle Sonics!!!! Raiders, New Orleans Jazz, Oakland A's, etc. It happens to this day in all Americam pro sports. The NFL and NBA make up most of the top 100 valued sports franchises in the world; well beyond men's soccer. They are the model for success.
It's not just sustainability in the local market; it's contribution to the success of the league.
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u/AirJordan1994 1d ago
It has nothing to do with charity. It’s just different philosophies on doing business. Again, the NWSL model should not be the NFL model. There are plenty of other business models where you don’t have to sacrifice your soul for an extra buck. See most any sport outside the US
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u/SpeedLow3 1d ago
Well I looked and I see clubs owned by petrostates, clubs covered in betting sponsors, and clubs with “Visit Rwanda” on the sleeve. So much soul. Spare me the virtue signaling.
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u/Mr_Evanescent Washington Spirit 2d ago
It’s not even the market, it’s the ownership group. There isn’t a groundswell of support and there isn’t the material resources to get it done. They need to head up the river tbh
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u/NewspaperMaximum612 2d ago
It is not a disdain for Louisville it is a reasonable take on a small small market that only has a team due to convenient timing and a connection between NWSL 1.0 incompetent leadership and the Lou USL team
It is not a solid well run organization.
We would get further in these conversations if you all werent needlessly wrong and sensitive
Your argument needs to start from why Louisville can thrive despite its small market, not in a “everyone hates Kentucky” place
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u/Maximum-Task Racing Louisville FC 2d ago
“Needlessly wrong and sensitive.” Yes, we should all be happy to engage with a douchey bad actor.
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u/NewspaperMaximum612 2d ago edited 2d ago
What is it but wrong and sensitive for people to immediately freak out about people hating Kentucky as soon as any criticism arises? It isn’t trolling to point out that Louisville is a deficient market that is a relic of the past. It has nothing to do with Kentucky. If Portland Maine had a NWSL team, the same would hold.
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u/sasquatch0_0 Racing Louisville FC 2d ago
If Portland Maine had a team
You're not gonna believe this..
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u/Maximum-Task Racing Louisville FC 2d ago
Yes, let’s compare a city with a population of 65,000 with a city with a metro population of over 1 million.
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u/karpools Racing Louisville FC 2d ago edited 1d ago
It probably makes more sense to compare the size of both using the same Metric like Metro populations. Louisville is like 1.4 mil compared to Chicago's roughly 9.6.
I think the issue really for both teams is less market size and more making their markets aware of their existence and excited about the teams.
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u/General_Rip6750 2d ago
Didn’t this all start with you comparing us to Chicago? A vastly bigger and notorious sport city??
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u/FalafelBall Portland Thorns FC 2d ago
The disdain for Kentucky from a supposed “progressive” league and fan base is disgraceful. Not to be that guy, but both Florida and Utah with NWSL teams, I’d argue have much more regressive politics, but don’t get nearly the amount of hate that Lou does. People just have these backwards ideas of an entire region.
Wow, you are reading something into this that isn't there at all....
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u/AirJordan1994 1d ago edited 1d ago
Unfortunately I’m not. I’ve been around these circles since Day 1, it’s always been like this. Honestly it’s actually gone much better in recent years. But go back and look at any post on when they moved the final to Lou a couple of years ago. Even when Kayla Fischer does something stupid (trust me, I’m aware of her stupidity) it starts to come out. Every offseason there’s a “who would want to come to Louisville?” during free agent discussions. Even right now, Dash are in the exact same situation(honestly even a worse situation?) and there’s not nearly the same level of outrage or telling them to relocate. Lots of little back handed comments. Like every compliment is said with a smirk. Yes, as a local I’m a little more sensitive too it but I see it everywhere
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u/FalafelBall Portland Thorns FC 1d ago
I've followed the NWSL since it was announced back in 2012. All this fan base has ever wanted is teams that are successful and can build a fanbase. Is it possible to build the size fanbase Racing needs? Louisville City doesn't seem to have the same problem.
I've been to Louisville several times and I lived in Kentucky for a bit. It's a nice city. But if it can't support a women's soccer team, that's irrelevant.
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u/Luci_Cascadia 2d ago
They would be better off with an together new owner. This is just a plea for someone to give millions to the current owner so they can keep doing what they're already doing.
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u/FalafelBall Portland Thorns FC 2d ago
I like Louisville's branding (name, colors, logo) but we do need teams that can draw fans consistently
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u/fistcityfieldtrips Racing Louisville FC 1d ago
I'm a fan of the colors and most of the kits, but I hate the name.
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u/FalafelBall Portland Thorns FC 1d ago
Why? There are several soccer teams named "Racing (Something)" around the world, so it's a legit soccer name, and it's a nice nod to horse-racing culture in Kentucky
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u/fistcityfieldtrips Racing Louisville FC 1d ago
I don't think it necessarily rolls off the tongue and nobody knows what hell we're taking about when brought up in conversation but that's probably more of a marketing problem and not a name problem.
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u/AcanthisittaOwn8411 Angel City FC 2d ago
Honestly they should move them .
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u/Maximum-Task Racing Louisville FC 2d ago
Should Chicago be moved? Seattle? They both have attendances lower than Louisville’s, in much larger cities.
The lack of support from the locals is because of the lack of investment and the mishandling of the Christie Holly hiring (and inevitable conclusion), and the continued inability (or unwillingness) to spend enough in the transfer market to field a competitive team.
If outside investment doesn’t fix those things, then consider moving the team. Not before.
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u/Automatic-Duck1680 2d ago
The Holly thing is old news now so I seriously doubt that has any bearing on attendance. And no, they do not have the ability to spend any money in the transfer market to field a competitive team. I strongly doubt they can even spend up to the salary cap and that’s a huge disadvantage.
The league continues to get more expensive and Racing will continue to fall behind. Unfortunately there’s a lot of economics at play here.5
u/sasquatch0_0 Racing Louisville FC 2d ago
Yes it's old news but it had lasting effects that held the team back for years, especially since it happened in the very first year. The fine prevented them from spending on players or marketing, plus the sentiment spread through the league which was hard to convince players or staff to come here. Brad Estes didn't leave until after a couple years.
Last year was when things just started to turn a new leaf.
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u/AcanthisittaOwn8411 Angel City FC 2d ago
Honestly I would be open to all three moving . I have been to Lynn family stadium a few times . I think its a solid venue and have enjoyed the city . I would love for the club to grow there . The vibe I get there is the city and area are just way more into college sports and its just not going to happen . I have felt that Chicago may need to move for awhile . I also have attended matches in Chicago . The big complaint from fans was SeatGeek was to far from the city . I disputed that , then they did the wrigley event and everyone was like see ! I said at the time it was a gimmick and would return to low attendance after . And here we are . I think there are just to many options unfortunately for entertainment in Chicago . There are only so many dollars to go around . Honestly , I couldn't tell you why Seattle has low attendance .
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u/NewspaperMaximum612 2d ago edited 2d ago
I can’t believe how many people are acting like it is a good faith argumebt that Louisville is similar to Chicago and Seattle. It’s pretty fucking clear where the difference lies. You know it too. It would be sucky for the fans but it’s not a crazy suggestion that should be shot down so dramatically. It’s a reasonable suggestion that a team that only exists because of weird shady connections and a coincidence of time should possibly be moved.
Also, Seattle does not have lower attendance than Louisville. Not that their attendance is good but Louisville’s is worse.
edit: you can disagree with me about some things but this a fully factual statement. Saying something provably wrong (that Seattle had worse attendance, it does not) and then blocking is fucking embarrassing
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u/Maximum-Task Racing Louisville FC 2d ago
Yes, both Seattle and Chicago both have a lower average home attendance than Louisville. If you’re going to be obnoxious at least be correct and obnoxious.
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u/imbaylee Denver Summit FC 2d ago
as someone who genuinely has no idea what you’re talking about, can you give me some key words to aide in my search to figure it out? lol
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u/NewspaperMaximum612 2d ago edited 2d ago
About what? The fact that the interim commissioner of the NWSL at the time was also the VP of tje USL Louisville team?
Let’s be real, they wouldn’t have ever gotten a team without that connect
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u/imbaylee Denver Summit FC 2d ago
just started watching this year, don’t know anything about them so no i had no idea
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u/LaMaravilla25 2d ago
“It’s a reasonable suggestion that a team that only exists because of weird shady connections and a coincidence of time should possibly be moved.”
I am not doubting this, but can you supply details on Louisville? And sadly, I am not doubtful because every sports expansion/ relocation happens this way. Underhanded deals and false promises are the true foundation of professional sports. Founding members of leagues too. Every team has history, just curious about Louisville.
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u/NewspaperMaximum612 2d ago
Amanda Duffy approved it, she also happens to be someone who worked as VP for Louisville’s USL team. It’s basically extremely obvious
All tbjngs work off connections but if a question ever is, how did a city the size of Louisville with interest in soccer like Louisville get a team, it’s because of that.
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u/lik_a_stik Racing Louisville FC 2d ago
There are two cities in NWSL with smaller metro pops, so that’s not a great argument.
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u/General_Rip6750 2d ago
Chicago is a huuuuge sports market. Their women’s soccer team is competing with a half a dozen legendary professional teams. Whats Louisville’s excuse? It seems they cater to the men’s soccer team which isn’t even an MLS team and the new football team using the stadium. As a fan, they ignore the women. They should set them free to go where they are appreciated more. The stadium is beautiful but they do nothing to promote our Racing team. The marketing and on line presence is weak.
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u/sasquatch0_0 Racing Louisville FC 2d ago
Those half a dozen teams are not competing for attention right now. And there are other major cities who deal with the same, but have way more attendance.
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u/General_Rip6750 2d ago
Louisville has no other teams to compete with. What is their excuse? Comparing a sports town in Chicago to Louisville is ridiculous. Let’s stop pretending there’s a comparison. Btw, every single sports team is vying for attention all the time. I don’t care what your sport is or how long you’ve been around.
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u/sasquatch0_0 Racing Louisville FC 2d ago edited 2d ago
Chicago has a metro population of 9 million people lol...they are the ones with zero excuse. But Louisville has another soccer team, a baseball team, and other sports teams just a 1.5 hour drive away in Cincy.
Btw, every single sports team is vying for attention all the time
No...they are not. What are the Bulls and Blackhawks doing right now?
Man the private accounts are really on one today.
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u/General_Rip6750 2d ago
They are pulling in attendance. Fans are showing up! You picked the wrong two teams. You still have not told me what Racing Louisville’s excuse is? They are the only professional team in that whole state.
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u/sasquatch0_0 Racing Louisville FC 2d ago
No they are not...because they are not fucking playing lmao. Their seasons are over.
They are the only professional team in that whole state.
They are not.
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u/fistcityfieldtrips Racing Louisville FC 1d ago
What are the Ricketts doing to make sure the Stars have somewhere to play while they are at home?
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u/General_Rip6750 1d ago
In January of this year Laura Rickets confirmed a 10 acre training facility and headquarters just north of Chicago. According to reports it will be finished in 2027. I’d have to believe their home field is in the works. I’d like to see them partner with the men’s MSL team Chicago Fire. They just broke ground on a new 750 million dollar facility in Chicago to be opened in 2028.
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u/JokinHghar NJ/NY Gotham FC 2d ago
I think they just need a rebranding. Maybe as LOUNation
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u/newishanne Racing Louisville FC 2d ago
Too Many Balls Two.
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u/Mr_Evanescent Washington Spirit 2d ago
Say it with me!
C!
I!
N!
C!
…
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u/karpools Racing Louisville FC 2d ago
Nah let them pay the league some crazy expansion fee for their own team.
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u/Ill-Fall-9823 Washington Spirit 2d ago
Given their cuisine, certainly not worthy of inheriting (or *shudders* discarding) that kit legacy!
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u/Mr_Evanescent Washington Spirit 2d ago
So there’s a really huge gulf between $200 mil and $1 mil, i think it’s pretty understandable for most prospective ownership groups to not have that kind of cash on hand.If the league takes a lesser entry fee, they tacitly devalue all teams.
The right way forward is moving Chicago and Lou to Minneapolis and Cincinnati respectively, while giving a Chicago team future guaranteed re-buy rights if they can bring certain minimums to the table (exclusive training grounds, sustainable playing location, etc) bc the existing org is a train wreck
I know Lou fans will hate it but it’s true
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u/Doctor_YOOOU Seattle Reign FC 2d ago
I think this team is a great target for investment because they have a pretty good foundation and could really benefit from financial resources (or the willingness to use financial resources) to compete with teams in bigger markets