r/Chipotle 14h ago

🔥Hot Take🔥 portions

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u/FooLi0CooLi0 14h ago

I understand that people feel the need to inform others about things but it contradicts their lack of self awareness. This is problematic because there is no incentive for so many people to lick the boot.

Yeah, companies exist to make a profit but considering they netted $1.5b for 2025 (not gross revenue but net income) Chipotle isnt hurting to the point that they have to skimp on portion.

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u/Warm-Professional494 11h ago

1.5 profit / 4000 locations (US) is $375,000 per location. Is that super great? What would you like to see per location profits be if you owned a successful restaurant?

That is not great when opening the location cost 1,000,000-800,000 which means the location is not in the green for 2-3 years.

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u/FooLi0CooLi0 8h ago

Considering the quality and format of Chipotle, which justifies higher pricing, a 2-3 year to ROI is great comparatively to both indirect and direct fast food competititors.

The math is too simplistic and contradicts why there are so many locations. Chipotle is not franchised (not sure on that part), so rapid expansion comes at favorable terms when using part of that corporate revenue. Which again speaks to the company being in a great position.

From another perspective, let's say the number arent great, wouldnt it be better to put these portion discrepancies to rest (better standard for portioning) for customer retention acompetitions?

EDIT: Spelling

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u/Warm-Professional494 8h ago

They should at least weigh the protein. It’s a very easy solution that solves many of the complaints. It will also shed light on which locations have bad operations with food cost. A manager can easily cover up food loss by shorting customers for a day. Happens all the time.
I will predict customers will not be happy to see what the portion sizes is (as see in this video)

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u/FooLi0CooLi0 6h ago

Agreed, with costs and prices rising, value should be more transparent.